With the announcement of this year’s Golden Bridge awards fast approaching, we’re providing a last look at the candidates before the awards ceremony in London next week. The awards recognise the achievements of companies making the successful leap from the UK to the Belgian market and from the Belgium and Luxembourg markets to the UK.
Can you tell us a little bit about what Syx Automation does?
Syx Automations delivers innovative high-end software solutions to the leisure industry. We provide the leisure market with cost-effective, integrated products that will help improve the business operations and the guest experience. In addition to the ReCreateX software platform Syx Automations also offers access control systems, kiosks, mobile applications and IT infrastructure.
ReCreateX is available as client-server application, as well as in the cloud.
What has been your marketing strategy in the UK over the last couple of years?
We’ve been working on building brand awareness through our participation at different exhibitions aimed at the leisure industry, Media campaigns, and by promoting cooperation with first pilot clients
Why are you applying for the Golden Bridge Awards, and why do you think you should win?
As a BLCC partner since the start of our Ltd company in the UK we look at the Golden Bridge Award as a confirmation of our success in the UK market and as a recognition for all our work done so far.
As a small West Flemish SME we mainly based our UK ambition on gut feeling. We do not have the enterprise budgets for large scale market research. Growing naturally (not through M&A) takes time.
Time in which we have invested money, and will continue to do so. As we are mainly focused on the governmental tender based markets, sales processes tend to take several years (RFI / PQQ / TENDER)
Until now we succeeded in our plans. With only a handful of full time employees we managed to convince international leisure organizations such as The London Shard and Dreamland Margate, as well as large local governments (Norfolk County Council and Argyll and Bute CC) and museums as the Royal Greenwich Maritime Museums and the Horniman museum.
Join us at the 2015 Golden Bridge Trade & Export Awards to celebrate the best of Belgian, Luxembourg and British business. The awards, now in their 19th year, aim to promote trade between the UK and the Belux countries, and to promote the best and brightest in this dynamic and growing market. The awards will be hosted at a gala dinner in London on 26 November at the BLCC Clubhouse Ballroom. You can register for the event here! Don’t forget that for those travelling to London from the continent, an exclusive Eurostar discount is available. Please contact email@example.com for details of how to book.