Getting to know your Expert Advisors: BNP Paribas Fortis

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The British Chamber of Commerce works with a broad range of Accredited Service Providers to bring you the best professional advice for international businesses who are in or entering the Belgian market. This series aims to give you a bit of an insight into these companies; showcasing how they can help you develop your business. British Chamber members can book a free first consultation with any of our expert advisors.

We’ve been speaking to BNP Paribas Fortis on what they think the biggest issues are for business when joining the Belgian market.

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Which 3 questions should companies looking to do business in Belgium ask themselves?

You cannot enter a market without thoroughly analysing it first and having a clear idea of its main players and competitors. Which leads us quite nicely to the first question: What does my target market look like, and what are my market timing, KPIs and objectives going to be? Once you have answered this rather basic but essential question, you will need to determine how you are going to enter the market. Will you set out on your own, or do you appeal to a specialized partner to help you access the market more efficiently and reduce your time-to-market? Finally, you need to determine where in Belgium you will set up your business. Many factors will influence this decision, such as the exact nature of your activities, what federal or regional incentives may apply to your company, the need for logistical and transport hubs, the need to find qualified personnel, etc. And once again, it is important to decide in advance if you will make this choice alone or in concert with a partner familiar with local regulation, culture, business habits and recruitment.

What is one emerging trend in the business/regulatory environment which you would advise companies in or entering Belgium to be particularly proactive about?

Efforts continue apace to encourage entrepreneurship and attract foreign investors or companies. This is done in various ways, for instance by reducing or streamlining regulation, installing specific and advantageous tax systems, providing well-situated infrastructure and office space, investing in high-quality and internationally-oriented education, etc. All of these measures are intended to make it easier for your company to enter the Belgian market, but it will take some time and research to familiarize yourself with them.

Additionally, a great many aids and grants are available from federal and local authorities. We advise you to contact one of the dedicated investment agencies, such as the Brussels Enterprise Agency (BEA), Flanders Investment & Trade or the Office for Foreign Investors (OFI) in Wallonia , who will be more than happy to tell you which aids or incentives apply to your company.

Why is it important for new entrants in Belgium to speak with you

Most importantly, for a seamless continuation of service.  Thanks to BNP Paribas Fortis being part of a global group, both your mother company and your Belgian activities can work with a single bank and enjoy the same service offer. Put more concretely, your relationship manager in Belgium will be in contact with the British BNP Paribas team, allowing for a better understanding of your specific needs, central reporting and an effective service level.

Through us, you also have access to an extensive offering of digital banking services and innovative solutions covering all your banking and financing needs, including international cash management, global trade solutions, factoring, fleet management, expat services, etc. Wherever you decide to establish your subsidiary in Belgium, you will receive a dedicated relationship manager from a central corporate bankers team in Brussels or from one of 16 local business centres.

Last but not least, we are quite experienced in servicing Belgian subsidiaries of foreign groups, which explains why over 3,300 foreign groups have chosen us as their bank in Belgium.

If you’d like to organise a meeting with any of our Accredited Service Providers, or are interested in becoming one, get in touch with James Pearson – our Business & Trade Executive at james.pearson@britishchamber.be

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