With the announcement of this year’s Golden Bridge awards fast approaching, we’re providing a last look at the candidates before the awards ceremony in London next week. The awards recognise the achievements of companies making the successful leap from the UK to the Belgian market and from the Belgium and Luxembourg markets to the UK. Here we take a look at NMC and talk about their move into the UK market.
Can you tell us a bit about what your company does?
NMC is an international leading company active in the development, production and marketing of synthetic foams. Founded in 1950, NMC develops, manufactures and markets synthetic foam products. Our more than 1200 worldwide associates strive to develop innovative, reliable, and high-quality products supported by a complete service package. NMC Group realizes an annual turnover of 200 million Euros and has 12 production units and 20 subsidiaries worldwide.
Can you please provide us with a short history of your business in the UK and why you chose to enter the UK market at the time you did?
In the mid 1970’s we established that there was a market for a quality, lightweight alternative to decorative plaster in the construction and painting and decorating sector. Plaster being heavy and fragile, was not easy to transport or install so we looked for a material that was easy to mould but was light and durable. In February 1977 we launched our first range of Polyurethane Decorative cornice and ceiling centres.
Did you have to make any adaptations to your products or services specifically for the UK market?
With information gathered from the above reports it was confirmed that the biggest usage for coving in the UK was the mass paperfaced Gyproc sector. In 2010 we developed and created a range of 3 profiles in 2 formats to capture a share of this market. It was also apparent that to sell our products in the UK the length of the products (normally 2m in Europe) would have to be increased to 2.4m and 3m to satisfy the professional trade in the UK.
What are your future plans for business development in the UK?
NMC UK supply all the major companies in our market field, (B&Q, Wickes, Screwfix, Toolstation, Akzo Nobel, Crown Paints, Homebase, The Range, Burberry) we aim to continue working with these companies forming long term partnerships, providing new products and services and the continuous improvement of those we already offer.
Join us at the 2015 Golden Bridge Trade & Export Awards to celebrate the best of Belgian, Luxembourg and British business. The awards, now in their 19th year, aim to promote trade between the UK and the Belux countries, and to promote the best and brightest in this dynamic and growing market. The awards will be hosted at a gala dinner in London on 26 November at the BLCC Clubhouse Ballroom. You can register for the event here! Don’t forget that for those travelling to London from the continent, an exclusive Eurostar discount is available. Please contact firstname.lastname@example.org for details of how to book.