Last look at 2015’s Golden Bridge Finalists! – Ignition

Golden Bridge

With the announcement of this year’s Golden Bridge awards fast approaching, we’re providing a last look at the candidates before the awards ceremony in London next week. The awards recognise the achievements of companies making the successful leap from the UK to the Belgian market and from the Belgium and Luxembourg markets to the UK.

Can you tell us a bit about what your company does?

We work in partnership with clients across the globe, providing a multitude of training services. Our expertise has expanded beyond our origins in automotive, with experience in the hospitality, cosmetics and technology sectors. We believe that while training tools have evolved, the distance learning guides being replaced by online learning, the heart of learning has remained the same. Ignition provides bespoke training solutions to some of the most successful companies in the world from our bases in Belgium, Paris and London. In the future, we will continue to deploy innovative solutions, using the latest techniques and technologies to add value to our business and our clients. We are proud that an agency from such humble beginnings continues to work alongside many of the world’s

What adaptations, if any, have you made to your products or services specifically for the Belgian market?

We appreciated that to successfully offer our services in Belgium, we needed to have a permanent base here, staffed with a dedicated customer-facing team.

On the one hand, we brought our UK expertise to Belgium, in the form of our English-native skill which our customers in HQ’s welcomed warmly. This has been key over the years to follow, as we produce all our content in English to then be localized by the national markets across Europe. In the process, we recognised that we needed to adapt our ‘language’ to suit a more cosmopolitan audience for our work in Belgium. For example, this meant sometimes replacing English idioms or phrases with a more Euro-friendly language.

On the other hand, our Event organization skills for which the UK is renowned across Europe, have been an invaluable asset and a clear advantage over local competitors.

What has been your marketing strategy in Belgium over the last three years?

We have enjoyed considerable growth through organic means – within our existing and loyal customer base.
Consolidating our position and services over the last three years has brought consistent year on year growth in Europe. Our aim is to continue to build this momentum by sharing our novel methods with a wider customer base.

What are your future plans for business development in Belgium?

We are proud to report customer loyalty close to 100%, with consistently high levels of customer satisfaction. However, we recognize the need to grow and diversify by attracting new customers. To this end, we are currently seeking to employ an expert in our new business development function.

Join us at the 2015 Golden Bridge Trade & Export Awards to celebrate the best of Belgian, Luxembourg and British business. The awards, now in their 19th year, aim to promote trade between the UK and the Belux countries, and to promote the best and brightest in this dynamic and growing market. The awards will be hosted at a gala dinner in London on 26 November at the BLCC Clubhouse Ballroom. You can register for the event here! Don’t forget that for those travelling to London from the continent, an exclusive Eurostar discount is available. Please contact for details of how to book.

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